Crocs Billion-Dollar Business Secret
Crocs Billion-Dollar Business Secret Who would have thought a simple, foam clog designed for boating could become a global fashion phenomenon and a multi-billion dollar enterprise? Crocs, Inc. defied critics and skeptics to carve out an undeniable niche in the footwear market. Far from a passing fad, the business of Crocs reveals a masterclass in branding, adaptability, and unwavering customer focus. The Unlikely Rise of a Global Phenomenon Crocs launched in 2002, initially marketed as comfortable, non-slip boat shoes....